Pest control companies can boost business, despite tough economy
Category: Pest Control
Although signs pointing toward an economic recovery have renewed hope in some, many Americans are still struggling financially, cutting spending in every way possible, including on their pest control needs.
Pest control companies that are experiencing a downswing in service calls have a number of options to remedy the problem including offering exclusive deals and discounts to those who do call the professionals for assistance. Any kind of incentive or promotion of services can go a long way in boosting a company's bottom line and allowing them to gain traction.
According to a recent report from New Jersey radio station WKXW, the New Jersey Pest Management Association has seen how the country's economic woes have affected individuals' demand for pest control services. Although it's understandable for homeowners to look for ways to reduce their spending, making an abrupt short-term cut may result in long-term issues.
“Insect and rodent pests do not care about the state of the economy,” Len Douglen, head of the New Jersey Pest Management Association, told the news source.
Many parts of the country are currently in the midst of pest season with the spring and summer months generally reserved as the most active time for pests of all types, the news source stated. Termites alone cause more than $5 billion in damage nationwide each year.
“This alone is ample reason for homeowners and others to have regular inspections to detect an active colony and, more importantly, to seek advice on the many ways termites and other insects should be deterred from gaining access," Douglen added.
Pest control companies looking for a way to connect with new customers who may be wary to spend money because of the company may want to combine discounts with new customer-friendly field service software. By offering money-saving deals, pest control professionals may be able to get their foot in the door in terms of attracting new clients. Adding new efficient technology to mix can help exterminators leave a positive impression after the first job and potentially help build a long-lasting business relationship.