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A Vision For Field Service Excellence

FieldAware is proud to have leaders who understand the future for our company, who challenge its employees to push for their best, and who have a heart for serving customers with authenticity.


Board of Directors

  • Bill Beamish, FieldAware, Partner - Oyster Capital Partners

    Bill Beamish has led technology companies for more than 20 years, both at investment and executive levels. A founder of the company, he is responsible for FieldAware’s operations and strategic direction.

    Prior to founding FieldAware in 2011, Beamish founded and served as CEO at Fleetmatics. Beamish’s leadership was instrumental in the early growth of Fleetmatics’ revenue to more than $100 million and its successful initial public offering (IPO) in October, 2012. 

    Beamish was also the moving force behind the content and technology strategy that powered CBT Systems (later Smartforce) and he played a key role in the success of the company through the development of partnership strategies with Microsoft, Cisco, Oracle and many others. Bill's input ranged across the functional spectrum from partnership development to operations and marketing.

  • Elaine Coughlan, Partner - Atlantic Bridge Capital

    Elaine has over 15 years operational experience in technology companies with extensive merger and acquisition experience. She has been involved in three successful initial public offerings and two secondary offerings raising more than $1.6 billion in capital for various companies. She served as the CFO of semiconductor company Parthus Technologies plc (now CEVA Inc., a NASDAQ-listed company), from 1999 to 2003. Most recently she was a director and co-founder of GloNav, a GPS semiconductor portfolio company which was sold to NXP in January 2008 for $110 million.

    Before Parthus and CEVA, Elaine worked for IONA Technologies plc, where she oversaw its initial public offering on NASDAQ in 1997 and held senior financial positions including corporate controller and vice president of finance. Prior to that she was based in California from 1994 to 1996 with CBT Systems plc, where she co-led its initial public offering and secondary offering on NASDAQ. Elaine was an international senior audit manager with Ernst & Young specializing in advising SEC registered clients in the technology sector.

    Elaine is a Fellow of the Institute of Chartered Accountants in Ireland and a member of the Institute of Directors.

  • Ken Keating, Chairman & CEO - Cross Group

    Ken Keating has more than 20 years’ experience in the service and technology industries.  He is currently the Chairman and CEO of Cross Group, an organization made up of eight service and rental companies in Ireland and the United Kingdom.  Cross Group companies are innovators in a number of areas including:  renewable energy, refrigeration, air conditioning, fruit ripening and the temporary hire of refrigeration, air conditioning, chiller, boiler and heating equipment.  The Cross Group’s combined turnover is more than $100 million.

    Keating is also an active technology investor and was, along with Bill Beamish and Bill McCabe, a founder of Fleetmatics.  He is a Fellow of the Institute of Chartered Accountants in Ireland and has qualified as a Chartered Accountant with PWC.

    Keating is a graduate of University College, Cork.

  • David Lam, Managing Director - WestSummit Capital

    David is Managing Director and Head of the US for WestSummit Capital, a leading global technology growth capital firm.

    David has more than 15 years of private equity, technology, and investment banking experience in enterprise software, communications and technology-enabled services. Prior to WestSummit, David was the Managing Director and Head of US operations for WI Harper, a leading China focused technology venture capital firm. At WI Harper, David was involved in the firm’s investment in Beijing-based Innovation Works, and he sourced, led and served on the Board of Directors of Silicon Valley-based Quixey where he remains an Advisor. He also played a key role in securing nearly $300M in capital commitments for funds managed by WI Harper and Innovation Works.

    Prior to joining WI Harper, David was Vice President at The Carlyle Group, a global private equity firm, where he led and managed investments in telecommunications and technology-enabled business services sectors for its U.S. venture and growth capital fund. While at Carlyle, Mr. Lam served on the Board of Directors and as the Audit Committee Chair of Actelis Networks, and as a Board Observer of Air2Web (acquired by Velti), eScreen (acquired by Alere), Ingenio (acquired by AT&T) and Panasas. Previously, David served as Director of Business Development at Panasas, a leading provider of scale-out parallel data storage systems and a portfolio company of The Carlyle Group.

    David also spent several years in marketing and business development roles at CIENA Corporation (NASDAQ: CIEN), ONI Systems (NASDAQ: ONIS), Cisco Systems (NASDAQ: CSCO) and Proxim (NASDAQ: PROX), and worked in the M&A group at Robertson Stephens & Company. Prior to Robertson, Mr. Lam served as an Executive Fellow in the California Governor’s Office.

    He currently serves on the Board of Directors of Nexenta, Movidius, FieldAware and Accuris, and as a Board Observer on 3D Robotics and Mirantis. David previously represented WestSummit on the boards of Twitch Interactive (acquired by Amazon in 2014), Maginatics (acquired by EMC in 2014) and Tilera (acquired by EZchip in 2014).

    David is a current Board Member and past Chairman of the Asia America Multi-Technology Association (“AAMA”), the largest pan-Asian technology professional organization in Silicon Valley.  He is also a Board Member of the Association of Asian-American Investment Managers (”AAAIM”), a U.S. non-profit organization dedicated to the advancement of Asian Americans & Pacific Islanders (AAPIs) in the field of investment management.

    David graduated with a BS and MA from Stanford University and an MBA from MIT Sloan School of Management where he was a Merit Scholar and recipient of the Patrick McGovern Award.

  • William G. McCabe, Chairman - Oyster Capital Partners

    Bill McCabe was Chief Executive Officer and later Chairman and Chief Executive Officer of CBT Systems (later renamed Smartforce) the most successful indigenous technology company in Irish corporate history and the largest e-learning company in the world.  In 1995 CBT became the first Irish technology company to complete an IPO on New York’s NASDAQ market and the first e-learning company to undertake and successfully complete the IPO process.  During the next five years Mr. McCabe lead CBT/Smartforce to the undisputed position of the world’s No. 1 e-learning company.  In the process the business delivered revenues of some $250m per annum with annual profits reaching some $60m and enjoyed during this period a market capitalization of approximately $3 billion.  During this period the business employed over 1,800 people.

    After creating and leading CBT/Smartforce for some fifteen years McCabe stepped down from all executive and board positions in late 2000 to found and develop Oyster Capital Partners. 


  • Steve Wellen, Chief Executive Officer (CEO)

    Steve Wellen is a highly regarded and proven leader who brings a wealth of expertise in managing high-growth technology companies.  As FieldAware continues its product and market expansion, Steve is responsible for taking the business to the next level.

    Steve has an impeccable record of driving change through technology innovation and adoption that leads to rigor throughout the organization. He uses a clear strategic vision, strong leadership, and a results-oriented management approach to help organizations scale while building a team that accelerates growth.

    Steve has over 35 years’ experience in the industry, and prior to FieldAware, he was on the executive team with Domo, Inc where, in his role as COO, he helped customers take immediate and effective action on critical company information to run their business. Before Domo, Steve was with Omniture focused on sales, service, operations and was part of the executive team responsible for the company's record growth and IPO. He spent many years previously leading teams at companies such as SAP and Oracle.

    Steve graduated from the University of Houston with a BBA in Finance.

  • Steve Mason, Chief Operating Officer (COO)

    Steve comes with more than 20 years leadership experience working for leading business transformation software providers in the customer management space.

    Prior to his new role at FieldAware, Steve spent 8 years specializing in Mobile Workforce Management and Field Service at Click Software helping customers transform their field operations by mobilizing their workforces. During his tenure here, he took various leadership positions including heading up the efforts of the business in emerging markets such as Russia as well as helping the company in its rapid revenue growth as VP of Sales.

    Steve has also held technical roles in his career and unrivalled background in disruptive technologies gives him the perfect mix of commercial acumen and solution knowledge to continue FieldAware’s mission to be a market-centric business, focused on innovation.

  • Chad Sands, Chief Financial Officer (CFO)

    Chad Sands is an experienced and passionate finance executive with a unique global background helping a range of innovative technology companies meet their potential.  He specializes in building out and managing the financial, legal and administrative operations in early and growth-stage companies.  At FieldAware he provides leadership over financial/managerial accounting & reporting, financial planning & analysis, strategic planning, cash management, fundraising, investor relations, legal and human resources.  

    Chad brings 15+ years of experience working with technology companies (B2B SaaS, Cleantech, Healthcare IT) throughout the world.  He holds an International MBA with emphasis in Finance & Mandarin from top-ranked Darla Moore School of Business at the University of South Carolina and a BSBA degree in Finance & International Business from the University of Nebraska-Lincoln.

  • Steve Keogh, Vice President, Engineering

    Steve Keogh is the Head of Engineering at FieldAware. He originally joined FieldAware as a Senior Software Engineer, working his way to the Head of Application Development before taking on the VP of Engineering role. Keogh is responsible for driving forward the development of the platform originally created by Dr. Raymond Cunningham and Dr. Andronikos Nedos. 

    Keogh has over 15 years of experience in software development and in leading software teams, with roles across several nations including Sweden, México, the United States and Ireland. Prior to working at FieldAware, he was a Technical Team Lead at Bwin Interactive Software.

    Keogh holds a BS in Software Engineering from Dublin City University and a MS in Networks and Distributed Systems from Trinity College Dublin. 

  • Marc Tatarsky, Sr. Vice President, Marketing

    Marc Tatarsky provides strategy and execution across all aspects of global marketing including marketing strategy, awareness, messaging, demand generation and lead development to fuel FieldAware’s expansion plans.

    As an IT industry veteran with more than 25 years of marketing and business experience, he brings a wealth of expertise and pragmatism to FieldAware’s marketing team.  He is passionate about combining marketing and business strategy to drive rapid growth while inspiring innovation and technology adoption in the field service management industry.

    Marc has held various leadership positions in Marketing, Finance, Human Resources, and Consulting.  He has leveraged his experience to be an agent of growth at some of the world’s largest technology companies, including Pactera Technologies, Accenture and NTT Data Services (formerly Perot Systems).

    Marc holds an MBA in International Business from Southern Methodist University and a BS degree in Finance and Economics from the University of Missouri-Columbia.