customer lifetime value

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The Age of the Customer: Field Service Management Improves Customer Lifetime Value

The Age of the Customer author Jim Blasingame put forward a new way of thinking about markets and actors. He points out that for a millennia, sellers controlled the product and product information and customers made decisions based on what sellers shared with them. For tens of thousands of years—until about 1993—we lived in “The Age of the Seller.” But micro-computers ushered in a role reversal that has given rise to The Age… View More